Annual report about apple company Essay Example | Topics and Well Written Essays - 1000 words

Annual report about apple company - Essay Example In order to provide differentiated and unique products, the company engages in innovation each year providing their consumers with products that use groundbreaking technology whose introduction to the market is backed by an effective marketing and advertisement strategy. Consequently, a combination of these approaches ensures that Apple Inc’s products become synonymous with cult-brands. Nonetheless, it is important to identify the objectives of the company in order to understand the marketing and advertisement strategy that the company uses to promote its products. Through providing innovative hardware, software, services, and peripherals, the company’s objective is to bring out the best user experiences by providing differentiated and unique products in terms of design and the operating systems, which sets them apart from the competitors (Apple Inc. 2012). For this reason, the innovation the company engages in provides consumers with new products and services that are superior in quality while being easy to use, provide seamless integration, and provide innovative designs. In effect, innovation has helped the company gain competitive advantage in the industry since its strategic approach ensures that the company produces differentiated products that provide it with a competitive edge whose innovations are not as unique and differentiated as Apple products. In the contemporary society, it is evident that information and technological innovations keep on evolving with various companies frequently producing new product offering. For this reason, companies operating in this sector face stiff competition due to these new products and services on offer. Nonetheless, a good marketing strategy ensures that Apple Inc. is able to compete effectively in the competitive business environment while also maintaining a competitive edge over its competitors. In order to effectively position the company to consumers in this competitive sector, the company has focu sed their marketing strategy by providing products with appealing designs, focused their product offering, and provided designs and products that are easy to use for their consumers (McDonald and Keegan 2002). Other than offering differentiated products, Apple Inc. practice market segmentation by dividing their marketing offering into five distinct segments. These segments are the consumer segment, Small and Medium-sized Business segment, education segment, enterprise segment, and government segment with each market segment provided with unique products from the company that meet the needs and preferences of consumers in each segment (Apple Inc. 2012). Under the education segment, the company offers products to consumers in educational institutions with the products on offer providing them with the requisite knowledge and set of skills that enhance their learning. In addition, the company offers special pricing for consumers in this category. On the other hand, government agencies a lso offer various products and services that specifically meet their needs and objectives of offering services to the public in a seamless approach. Similarly, other segments of the markets that the company offers are unique to the company seeking to provide products meant for each market segment with these products meeting the specific needs of the customers under